A chatbot with an automated sales funnel is a modern marketing tool that increases conversion into a target action. The chatbot communicates value, guides traffic to its goal, reminds, and collects feedback.
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The chatbot has the following functionality:
- Engaging content funnel that communicates value
- A questionnaire (quiz) in an unobtrusive form for collecting information
- Audience segmentation based on the results of the questionnaire
- Additional branches for each segment as needed
- Automatic reminders necessary to guide the audience to the goal
- Feedback collection
- Data storage with contacts and answers
- Automatic addition of a contact to CRM or CDP, if necessary
- A visual scheme of all communications in Miro for team collaboration
- Daily statistics and analytics
What problem it solves:
- Automates the introduction to the brand and its products
- Automates surveying, qualifying (MQL), and segmenting
- Quickly creates questionnaires, surveys, quizzes
- Improves marketing metrics (for example, webinar revenue, number of registrations, etc.)
- Provides a more effective and manageable way of interacting with the audience
- More effectively processes advertising traffic
- Begins a dialogue from the very early stages of the purchasing decision
- Quickly and economically collects feedback about the audience and adapts
- Provides more qualitative analytics and insight about the audience
Who it is suitable for:
- Your target audience is active on messengers
- You spend monthly on social network targeting and want to improve the results
- You need to effectively communicate value to the audience and promote a service or product
- You need to test many hypotheses and find a working approach
- You need to build interactive engaging stories stretched over time
- Your marketing strategy requires a personal mobile personal account in a messenger, user authorization, and registration
- You need to create marketing funnels, but other tools do not provide the required level of integration and development flexibility
- You know how to build funnels, but you need the help of professional developers and integrators
What you will get:
- Improved business performance indicators
- A messenger marketing strategy developed specifically for your company
- Quality messenger communication with the character and tone of your brand’s voice by professional copywriters
- An optimized and scalable marketing and traffic conversion system
- A database for collecting and storing contacts and conversation history
- Accessible SLA for monthly support, development, adaptation of dialogue scenarios
- Available installation of the platform and chatbot on your server
ROI Timeframe:
- Usually right after launch, a bit longer if many hypotheses need to be optimized and checked
- On average, 1-3 months after implementation, depending on the scale of the task, the volume of traffic, etc.
Typical project duration:
- From 1 to 3 months
Implementation examples